Learn how to run effective post-purchase surveys: the best timing, which questions to ask, real examples, and how to turn answers into repeat sales.
Learn exactly how to calculate your CSAT score with worked examples, plus seven practical strategies to improve customer satisfaction over time.
Understand the difference between customer satisfaction and loyalty, why a happy customer can still leave, and which metrics to measure for each.
A complete, practical guide to Net Promoter Score: what NPS is, how it's calculated, promoters vs passives vs detractors, how to run it, and how to act on the results.
A practical step-by-step walkthrough for running an NPS survey: defining your goal, writing the question, choosing a channel, timing, sampling, calculating the score, and acting on results.
Understand the difference between transactional and relational NPS, when each is appropriate, how to combine them, and how to avoid the common mistakes of using the wrong type.
A practical playbook for closing the loop on NPS detractors: why it matters, how fast to respond, what to say, how to escalate themes, and how to turn unhappy customers into loyal ones.
The best NPS survey questions and follow-up wording, including the standard recommendation question, open-ended follow-ups, segment-specific prompts, and mistakes to avoid.
Nine practical, proven tactics to improve your Net Promoter Score, from closing the loop and fixing root causes to activating promoters and converting passives.
A practical, end-to-end guide to employee feedback surveys: why they matter, how to design them, which questions to ask, how often to run them, and how to turn results into action.