Survey Design articles, guides and best practices from SurveyMaker.
Compare the most common survey rating scales - Likert, NPS, star ratings, semantic differential, CSAT and CES - and learn which scale fits which measurement goal.
Understand the difference between open-ended and closed-ended survey questions, the strengths and weaknesses of each, and how to combine them for richer insights.
Most surveys are answered on phones. This practical guide covers mobile-first layout, question types, and testing to maximize completion on small screens.
Survey fatigue lowers response rates and data quality. Learn what causes it and practical tactics to keep respondents engaged and answers honest.
Compare multiple choice and open-ended survey questions, their pros and cons, and learn exactly when to use each for cleaner data and richer insight.
Understand Likert scales with clear examples, learn 5-point vs 7-point trade-offs, and apply best practices for balanced, reliable rating questions.
Learn how survey length affects response and completion rates, how to estimate timing, and practical ways to trim questions without losing insight.
A complete survey design checklist covering goals, question wording, flow, and testing so you can build clear surveys that earn higher response rates.
A practical guide for Gulf and MENA teams on running surveys in Arabic and bilingual formats: right-to-left layout, natural Arabic question wording, translation, numerals and testing.
Discover course evaluation survey questions that go beyond ratings to genuinely improve teaching, with examples for content, instruction, workload, and outcomes.
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