Market Research articles, guides and best practices from SurveyMaker.
Use surveys to find your target audience: collect demographic, behavioral, and attitudinal data, segment respondents, build personas, and validate the segment worth targeting.
A practical guide to designing, distributing and analyzing government and public-sector surveys: methodology, accessibility, privacy, sampling and reporting that stands up to scrutiny.
Ready-to-use citizen satisfaction survey questions and examples covering service quality, accessibility, trust and overall satisfaction, with guidance on scales and structure.
You don't need a big budget to validate ideas. This founder's guide covers lean market research methods, free data sources, and how to survey on the cheap.