Market Research articles, guides and best practices from SurveyMaker.
A clear explanation of the MaxDiff survey method: how best-worst scaling works, why it beats rating scales, and when to use it for prioritization.
An accessible introduction to conjoint analysis: how trade-off surveys reveal what customers truly value, when to use it, and how to design one.
Learn how to calculate survey sample size step by step - understand confidence level, margin of error, and population size, with the formula and worked examples.
Learn how the Kano model uses paired survey questions to classify product features by customer delight and prioritize your roadmap with confidence.
A clear, practical guide to survey sampling methods - probability and non-probability approaches, when to use each, and how to avoid sampling errors that distort your results.
A complete, practical guide to market research surveys: how to set objectives, sample correctly, write unbiased questions, distribute, and analyze results you can trust.
A founder's guide to validating a business idea with surveys: test the problem first, reach the right audience, ask behavioral questions, and measure real willingness to pay.
How to price with surveys: the four Van Westendorp questions and how to read the curves, plus Gabor-Granger and conjoint analysis, and how to choose the right method.
A practical playbook for writing market research surveys: start from the decision, pick the right question types, write neutral wording, design balanced scales, order well, and pre-test.
Quantitative vs qualitative survey research explained: what each measures, when to use it, how to combine them in mixed-method surveys, and how to analyze each type correctly.