Survey Templates

Free Market Research Survey Templates

Market research surveys help you understand your market before you commit time and budget — who your audience is, what they value, how they perceive your brand and what they will pay. These free templates cover brand awareness, pricing research, audience profiling and competitor perception. Each is fully customizable, with branching to segment respondents and multilingual support to reach international markets. Combine the responses with real-time analytics to find clear patterns and make decisions grounded in evidence rather than guesswork.

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6 ready-made templates

Market Segmentation Survey
General Research Survey
Market Research Survey
Brand Perception Survey
Pricing Sensitivity Survey
Competitor Analysis Survey

When to use these surveys

Use market research surveys when entering a new market, launching or repositioning a product, setting or testing pricing, or periodically to track brand awareness and perception over time.

Best practices

Define your target respondents before you write the questions.
Avoid leading or loaded wording that nudges answers.
Use screening questions and branching to focus on the right segments.
Mix closed questions for measurement with a few open ones for depth.
Aim for a representative sample so results generalize to your market.

Frequently asked questions

A brand awareness survey measures how well your target audience recognizes and recalls your brand, often comparing it to competitors and tracking the trend over time.
Use a pricing research template with proven approaches such as price-sensitivity questions to understand what customers consider too cheap, too expensive or about right.
Yes. Build and translate your survey for international audiences, including full right-to-left support for Arabic, so you can research across markets.

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