Survey Templates

Free Product Research Survey Templates

Product research surveys help teams build the right thing by listening to real users. These free templates cover feature feedback, product-market fit, concept testing and general user research, so you can validate ideas before you invest in them. Each template is fully editable — adjust the questions, add branching to dig into specific segments, apply your branding and share by link or in-product. Pair the results with real-time analytics to see patterns quickly and make confident, evidence-based product decisions.

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8 ready-made templates

Product Experience Survey
Product Pricing Survey
Product Feedback Survey
Feature Request Survey
Product-Market Fit Survey
Beta Tester Feedback Survey
Website Usability Survey
Mobile App Feedback Survey

When to use these surveys

Run concept and feature surveys before you build, product-market-fit surveys once you have active users, and ongoing feedback surveys after launches. In-product surveys triggered after a key action capture the most relevant, timely insight.

Best practices

Ask about real behavior and recent experiences, not hypothetical futures.
Use branching to ask power users and new users different questions.
Keep scales consistent so you can compare results across releases.
Combine quantitative ratings with open questions to understand the why.
Survey a representative sample, not just your most enthusiastic users.

Frequently asked questions

A product-market fit survey asks users how they would feel if they could no longer use your product. The share who would be "very disappointed" is a widely used signal of product-market fit.
Use a concept-testing template to show the idea and ask about appeal, clarity and likelihood to use. Add branching to capture reasons from people who are and are not interested.
Yes. Share a link or embed the survey, and trigger it after a key action so the feedback is timely and relevant.

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